SEO Tips and Tricks

Keyword Research

  • Research and select relevant keywords that your target audience is likely to search for. Think how your typical audience would think if they were looking for information. Use common language!
  • Use tools like to identify high-traffic and low-competition keywords.
  • Use bold and italics to emphasize page keywords and to make the page easier to scan and be more readable.

Generative AI in Teaching

Artificial intelligence has been in our everyday lives for some time. Think of Amazon's Alexa and Apple's Siri voice assistants. They can be helpful to perform tasks.

Generative artificial intelligence has been researched for decades, but has not been widely implemented or discussed outside research circles. You may have experienced generative AI though predictive text (Smart Compose) in Gmail.

Syllabus and Assignment Icons

The UIS Syllabus and Assignment Icons, adapted from the , represent some approaches to generative AI use for course policies and assignments. Syllabus statements are also a great way to frame the conversation about generative AI with your students. As instructors, it is important to provide guidance on acceptable generative AI usage from the start of a course. Instructors are encourages to modify and adapt the descriptions to fit courses and assignments.

Bias in GenAI

When using different GenAI models, you may encounter biases stemming from unequal representation in the training data. This can manifest as gender biases and a lack of diversity in the subjects depicted in the generated images.

Some examples of bias found when using GenAI image models:

Prompt: engineer

All the images generated show white, male subjects.

Prompting for Accuracy

The prompt asks for a summary of key discoveries made by a specific scientific instrument (the Hubble Space Telescope) and requests citations from reliable sources. This approach helps to determine the source of the information provided and allows users to check for accuracy.

Prompt

User: "What are the top 3 most important discoveries that the Hubble Space Telescope has enabled?
Answer only using reliable sources and cite those sources."