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Marketing & Brand Strategy

Develops comprehensive, multi-channel marketing campaigns for all areas of the university using a goal-focused approach to ensure all university messaging is on-brand and appropriately reflects the high-quality educational experience at UIS.  Marketing & Brand Strategy includes the Office of Campus Services, responsible for graphic design, printing/duplicating and mail services. 

UIS Marketing and Brand website

Campus Services website 

  

Media Strategy

Provides the university’s official voice through traditional media relations and social media integration. The office responds to media inquiries and Freedom of Information Act (FOIA) requests; issues university press releases; tells the UIS story through video, social media and web content; and manages the official UIS top-level social media channels.  

Media Strategy website

How to promote on-campus events

Photo, video and audio recording permission form

Web & Digital Strategy

Responsible for overseeing and maintaining the UIS.edu website and the UIS mobile app. The Office of Web & Digital Strategy designs, programs and develops web-accessible, user-focused websites that follow industry best practices.  

Web & Digital Strategy website

Website resources

Orbit: Internal Communication Hub for UIS Employees

Orbit is the go-to resource for employee news, announcements, events and more! Visit the platform to explore the latest updates happening at UIS.

UIS Orbit

Contact Us

Office of Strategic Communication
University of Illinois Springfield
One University Plaza, MS PAC 563
Springfield, IL 62703-5407

Phone: (217) 206-6634
Email: kgurs2@uis.edu

UIS Update: Chancellor's Newsletter

Learn more about Chancellor Gooch's semimonthly UIS Update newsletter for faculty and staff. Review the publication schedule or submit ideas for content.

UIS Update

Our Guiding Principles

• We produce and share accurate information in a timely manner. 
• We use effective communication to help the university support change and build culture. 
• We approach our work with utmost integrity, representing ourselves and the university well through both our work and our conduct. 
• We value the role of collaboration to meet goals.  
• We are proactive, taking a thoughtful and strategic approach with our work when at all possible. 
• We are prepared to respond quickly to emerging issues. 
• We are responsible stewards of our resources.  
• We believe consistency in messaging enhances the quality of our product. 
• We embrace modern practices, approaches and platforms to do our work and strive to be an industry leader for higher ed communication.  
• We seek to provide excellent customer service.   
• We prioritize our internal audiences when deploying messaging strategies.  
• We ensure our work is accessible to all. 

Department Leadership

Kelsea Gurski

Associate Chancellor for Strategic Communication and Chief of Staff to the Chancellor
kgurs2@uis.edu
217-206-7795

UIS Blog: Prairie Perspectives